consumer products

Consumer products companies operate in one of the most complex and fast-moving sectors, with challenges that span across product categories, brand portfolios, consumer segments, geographies, and distribution channels. Making sound strategic decisions in this environment requires a deep understanding of evolving market forces and consumer behavior.

Today’s consumer products industry is being reshaped by a range of disruptive forces:

• Channel upheaval, including the continued rise of e-commerce, dominance of platforms like Amazon, and emergence of new, disruptive business models
   
• Changing consumer expectations, with increasingly informed and empowered buyers who expect seamless, personalized experiences
   
• Demographic and economic shifts, creating a more polarized "hourglass" economy with simultaneous demand for both premium and value offerings
   
• Rapid technological evolution, altering how companies engage with consumers and deliver value
   
• Declining power of traditional brands, as consumers gravitate toward specialized, purpose-driven brands and private label alternatives
   

These dynamics are forcing many consumer products companies to restructure their go-to-market strategies, reduce reliance on traditional retail distribution, and build direct-to-consumer capabilities—often requiring new skills, infrastructure, and cultural change.

Brand equity is no longer enough. Consumers are granting brands less leeway to stretch beyond their core propositions and are quicker to switch when expectations aren't met. In this environment:

• Power brands are losing ground to niche, specialty brands
   
• Private label and value brands are gaining traction in cost-conscious segments
   
• Relevance and authenticity are more important than ever
   

To remain competitive, companies must critically assess whether their brand portfolios are differentiated, compelling, and aligned with current consumer values and needs.

At TNG Consulting, our core focus is growth strategy—with a proven track record of helping consumer products companies identify the right growth vectors and align around the strategic actions required to deliver tangible results.

We approach growth challenges through multiple, complementary lenses:

• Applying Strategic Market Position principles to assess opportunity attractiveness and competitive advantage
   
• Grounding strategy in deep consumer understanding, including both psychographic and behavioral insights
   
• Evaluating brand positioning to define clear “permission zones” where the brand can credibly and profitably stretch
   
• Conducting market evolution framing to anticipate future shifts and identify sustainable growth pathways
   
• Developing rigorous business cases and scenario analyses to support confident decision-making and resource allocation
   

This holistic, insight-driven approach ensures that growth strategies are not only visionary—but achievable.

At TNG Consulting, we believe that effective strategy must start with the consumer. It should be grounded in a deep, data-driven understanding of your core target segments—what they value, how they behave along the purchase journey, what motivates their decisions, and how they perceive your brand.

From this foundation, we help clients position their brands with precision—aligned to the right consumers, in the right way, at the right time.

By combining advanced analytics with decades of strategic expertise, we bring proven frameworks and clear guidance that enable our clients to focus their brand efforts where they matter most—and unlock superior, sustainable value.

Navigating today’s complex and evolving channel landscape requires clear decisions and deliberate action. At TNG Consulting, we help clients define the roles, rules, and strategic priorities for each channel segment—ensuring alignment with broader growth and brand objectives.

Our support spans all facets of channel strategy, including:

• Deciding where to play—and where not to
   
• Growing sales and profit productivity across distribution points
   
• Restructuring channel mix to reflect both legacy realities and digital evolution
   
• Refining distributor and marketplace strategies to maximize reach and margin
   
• Developing or recalibrating direct-to-consumer (DTC) strategies
   
• Defining integrated, end-to-end digital and eCommerce strategies
   

Our approach helps clients build more focused, efficient, and future-ready commercial models—designed to thrive in a dynamic retail and consumer environment.

At TNG Consulting, we support our clients through every stage of the deal lifecycle—from opportunity evaluation and due diligence to post-deal integration and long-term growth planning.

We have helped consumer products companies successfully execute billions of dollars in transactions, including:

• Mergers & acquisitions
   
• Joint ventures and strategic partnerships
   
• Divestitures and carve-outs
   

Our experience spans both buy-side and sell-side support, combining deep industry insight with rigorous analysis to help clients make informed decisions, capture value, and realize the full potential of every deal.